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Advertise for your success
There is a proverb that "Advertise or perish”. It is very true for any business. It has been more relevant for any type of online business today. Here on the net, your business develops with increasing "internet traffic" or "traffic" that means "more visitors at your site”.
It is simply true, even for PTC advertising programs. For the members, who want to earn by clicking/viewing mails, need more traffic to increase income as they get referral commission. Thus, they need to promote their links/banners to get more referrals or build up their down line.
Now a day, anybody can promote their links/banners through thousands of free classified ad boards. There are also paid options too. However, the most important thing is to write a "good” or "impressive” ad that can influence a net visitor to sign up. Here is a well written article posted in courtesy to the http://blog.bestwayclassifieds.com for the visitors of the site.
Title: How to make your ad attractive?
1. Writing a good ad title - Superb ways to write impressive titles
There is no doubt about the fact that a good amount of success credit of an advertisement goes to the headline. Yes, it is a headline that can impress a reader or make him ignore the ad out rightly. The headline must have the quality to attract a reader and make him interested in reading the rest that the ad consists of. Apart from being catchy, the headline of the advertisement should also contain a good amount of keywords.
There are several secrets to write an impressive ad title. Here are some of these to help you achieve your target.
Attention grabbing:
The first and foremost thing to keep in mind is to make sure that the headline is attention grabbing. It should catch the attention of the reader instantly.
Use words as tags:
Another important thing to keep in mind is that the words in the headline should be used as a tag. In short, it should explain a lot about the content that’s going to follow in the article. For instance, if a company sells kids furniture at affordable prices, the headline should exactly mention it. You can write the title as follows:
• Cost effective kid’s furniture
• Durable kids furniture for less price
• Affordable kids furniture at its’ best
All the above mentioned headlines are going to attract the customers that are looking exactly for what you sell. This will save a lot of your time and energy in selling your stuff to the right person.
No fooling around:
Remember that the headline should contain only that’s going to attract the right person to your ads. It should have anything other than the prospects. Also don’t miss out on anything important. For instance, if you are selling furniture that can be used by both kids and teenagers, do not forget to mention that in your title or else, you could be missing out on a lot of teenagers who want to use your products.
A product seller:
Make sure that your ad title is an instant seller of what you sell. A research has concluded that a good population tends to read only the headline as compared to the rest of the advertisement content. Hence, you need to make sure that the title is powerful and informative enough to impress and convince the reader to purchase your product without the requirement to read the whole ad.
The product should be pivotal:
Most people make a mistake of focusing on the company on their headline instead of the product. Experts always recommend to center the headline on the product instead of the company. Remember that the customer is interested in your product and not the company itself.
Address the customer directly:
The headline should reflect the interest of the customer directly. Start the headline as you instead of we. If you are an ad agency and the client has emphasized on mentioning the name of the company, make sure you don’t start the sentence with it.
Benefits should be included:
Make sure you include the product benefits in the headline. This will give a crystal clear idea of what you actually provide and how important it can be for them.
Keeping all the above mentioned points in mind will help you in creating a powerful headline.
2. Writing a good description – The description that leaves an impact
Writing a good ad description is really important for the response that you want to receive for your item. Hence, you must take special care of the description and the points you include into it.
Here are some tips to provide you an idea of how to write and what exactly to include in your item description.
Certain important points to jot down to consider:
• What the item exactly is?
• The material your item is made of
• The artist, designer, company or author of the item.
• The present condition of the item.
• The flaws or repairs of the item in case, it is new.
• The exact dimensions of the item.
• The country or location the item originated from
• The outstanding features of the product
• Any special background or history of the item
• The creation story of the item.
b) The relevance of the content:
The most important point to consider when writing an advertising content is that the content needs to be specific and relevant. Make sure that you don’t write too much as this often turns the readers off. The best thing to do is to keep the content as relevant and specific as it can.
Well organized:
A well organized content never fails to leave an impact. Here, you need to focus on presenting the description to the readers with right headings and subheadings.
Use words that impress:
You need to use powerful words when writing an advertising content. These words should be dynamic enough to help you sell the product well. Most writers tend to write content that’s too technical. Now, readers may find difficulty in understanding this. In case, it is very important to include technical words, make sure you either explain it in a way that the readers understand the concept easily.
Write in chunks:
This practice is technically known as chunking. It means writing short stores that has conclusion at the end. Now, these stores may or may not be exactly related. These chunks would be better off if not related as this would make it easy for the readers to understand the chunk he or she is reading at present. The technique really works for the picture related content as well.
Proofread:
This is really important as a any content with grammatical errors and spelling mistakes can seriously put the reader off. So make sure you proofread your work in order to check carefully on any possible grammatical errors and spelling mistakes.
Contact information:
It is very important to clearly specify contact, information on your content. Make sure the content includes mailing address, contact information and website URL. The information should also mention whether it accepts credit card or cash.
Style of writing:
You need to focus on the style of writing of the content. In case, you are writing a business brochure, you need to keep the writing style formal.
Follow the above mentioned points and you would be able to write an impressive content.
3. Ad Making Tips – What it takes to create an impressive ad?
We all love to see advertisements. Have you ever noticed that some ads are more successful than the other? Yes, there are advertisements that people remember by heart. Some are liked for their punch lines and other for the display features, content etc. Every manufacturer looks forward to create an impressive advertisement for his product in order to sell it better to its clients and get awesome response. However, only some are successful in it.
Here are some sure shot ways to make an impressive ad:
The approach:
Go for two step approach for the success of your advertisements. It is quite possible for your firm to develop a good amount of business from print ads. However, it is equally important to employ other people to follow up on with superb and careful marketing efforts.
The headline:
Remember that the headline is the pivotal element of any print ad. According a survey, about eighty percent of the people who see an advertisement, tends to read only the headline. Now, in case, your first line is not impressive enough to stand out from the rest of the page, the reader will not convert into your client even if he or she is looking for the product you sell.
The body:
Now, when we say that the headline is important, it doesn’t mean that the body should be ignored the body too counts. Make sure that the body of the print ad is as impressive as the title.
Surprise:
Yes, we all love surprise. To make an ad interesting and successful, it is important to display an ordinary message in an unusual way. Any commercial that’s done differently is talked about everywhere, even at serious work places.
Simple:
The design of your print ad should not overpower or shadow what you actually want to say. The message and idea that you display should be the most eminent part of your content.
Involve the client:
The reader will run away from the spot if you don’t throw some emotions to the ad. Bore the reader and your business may not flourish.
Keep up the curiosity:
Most of the successful ads tend to create curiosity among readers. According to a research, most of the ads that do well are very similar to an unanswered question that needs to be resolved.
No bragging:
Remember that a good and impressive advertisement never brags. It just simply highlights the benefits of the product or service being offered.
Sell:
After all, an advertisement is created to sell. An ad may look its’ best and cost you a great deal but still not able to sell a single item. Experts feel that what you express is equally important to how you express it. Make your ad sell your product or service.
There are several secrets on creating a good ad as mentioned above. It is just that how you follow these tips and make your ad more impressive and selling.
Also make sure that your ad contains important information and is free from grammatical errors and bad punctuations.
4. Creating an Ad – What exactly to avoid?
An advertising campaign may or may not be successful depending on how it is made and what all efforts one puts into the whole process. Most people tend to make a lot of mistakes when creating an ad. These blunders tend to nullify all the effects an ad may had on the potential clients. So, it is better to avoid these mistakes when creating an ad.
Here are some common mistakes to avoid in order to give your ad campaign an edge over the other campaigns available on the market.
Involve yourself:
Most people think that there is no need to involve a professional into an ad campaign. They try to create the whole campaign on their own. This will definitely give you unsatisfactory results. This is because you cannot see your ad with the perspective of an experienced graphic designer. Hiring a professional is really important because they are experienced in their own fields and can make your ad sell what you want within a short period of time.
No attention to target audience:
Most people do not pay attention at all to their target audience when creating an ad campaign. Now, this does not make any sense at all. The main objective of creating an ad is to reach target audience. Hence, it is extremely important to keep the target audience in mind when creating an ad.
No planning:
This is the main reason that most of the ad campaigns do not achieve success in reaching out to the potential client. So, just going ahead and starting off with your ad campaign is not a good thing. You need to come up with a well designed plan on the budget, the kind of medium you want to use the target audience you want to reach and so on.
Just one campaign and the job is done:
Most people think that they do not require to do the campaign again or to do any additions. This perspective is completely wrong. You must keep up the frequency. Remember that frequency is the key to any successful marketing campaign. You need to run your color printing at least 6 times if you want to be remembered. This suggestion is strictly based on a lot of studies that has been conducted, in this regard.
Emphasizing on features and not on benefits:What most ad makes do not understand is that it is the potential benefits of a product or service that sells as compared to the features.
No track of results:
When you keep no track of results of the ads, there will be no way you can benefit from the efforts. Hence, it is very necessary to determine the effectiveness of the ad campaign.
Changing ads too frequently:
Changing ads too frequently is also a blunder most people tend to commit when they create an ad campaign. This will only confuse your potential clients.
Not giving enough time:
Most people do not give enough time to their ads to work. It is important to advertise at-least for a year to enjoy the benefits and sales from it.
5. Creating Ads – Displaying Relevant Images
Ever wondered, what beautiful, impressive and relevant pictures can do to your ad? Do you know why certain ads leave more impact on the reader’s mind? Yes, you have guessed it right. Images play a vital role in give an impact to any advertisement. Using appropriate images can do wonders to your ad.
According to a lot of studies and surveys, pictures can play eminent role in the minds of the readers. According to a detailed survey conducted on the visual aspect of various marketing programs, it has been proved that pictures are powerful enough to arouse desire and emotion and the best part is that these get associated with products easily.
You must have also noticed many a times that pictures displayed in television, commercials or any other forms of advertising often tends to convey meanings that are not able to be expressed well through words.
Here are some of the benefits of displaying image ads:
Increase the number of advertisers:
It is very easy to increase the number of people or advertisers who bid in order to appear on your website. This is the best way to increase web traffic.
Competition:
Both image and text ads will be competing in the same auction so as to be displayed on the desired web pages.
Display video:
It is very easy to display and video and fantastic media ads and earn a lot of potential clients in your credit.
Emotional appeal:
Ay image advertising tends to have focus on an emotional appeal of the overall ad. The prospective clients tend to develop great liking for the advertisement when they see some fantastic features.
Answers to questions:
Image advertising has superb benefits on internet advertising. It tends to answer most of questions of the client’s questions way before you spend a lot of time and money on an ad.
Meet the client specifications:
It is very easy to meet specific demands of the client via image advertising as images tend to provide great effect on the readers’ mind. They tend to get a clear idea on what type of product you are actually offering.
More emphasis:
Image based ads tend to put great emphasis on conveying any product or service that is being sold via a simple product information.
Attention grabbing:
Image focused advertising is more attention grabbing as compared to a simple print ad. The reader would see a beautiful and large image displayed on the ad and will definitely get curious about reading what’s beneath.
Successful:
Most of the successful ads coming from large companies come from ads that are image oriented. For instance, you would not see an ad of a big company such as IBM, coco cola, Budweiser or Reebok without an image or a large company log.
Identify:
An image on an ad tends to provide it a niche identity. Most of the products or services, these days are identified with their niches images or logos displayed on their ads.
Image ads will definitely rock your ad campaign.
6. Ad Creation – How To Get More Replies Than Views
Most people tend to face a lot of problem when it comes to getting replies for their ads. This is because they do not create ads in an organized and streamlined manner. Most of the ads are not directed to the correct target market. For instance, if you are into a business of selling audio tapes that teach French, would you find potential in selling it to the French speaking nationals. Probably no, because they already know the language and would not require your tapes. So, you require to sell it to the audience that is keen on learning the language. Similarly, if you fail in targeting the right audience, your ad campaign would fail to create an effect.
If you are looking for more replies than views from your prospective clients, the follow the rules given below:
Headline:
Give 100 per cent focus on headline if you want to create an impact on your prospective customers via your ad. Do not waste your time, money and energy via including your business name or making it a highlight point of your heading. The best and the wisest thing to do is to indicate the benefit of your product or service and you can increase the response by about 300 per cent.
Don’t brag:
It is not wise to brag all about yourself in your ad. It is more important to talk about the prospect benefits one can enjoy via using your product or service.
A photograph:
It is very important to include a photograph in your ad copy in order to make it impressive and improve the response. An image can put a lot of impact on your overall advertisement.
Response demand:
Yes, you need to demand a response if you want it badly. Tell your prospect to do certain interesting things such as filling a form, call for a free quote or even visit your website for some attractive offers. Ask for a response and you are bound to get it galore.
Add value:
It is really important to add some weight to your premium. You need to mention a lot of things prior to actually releasing an ad. For instance, you can start your ad with a – "10 most important things to know to lose fat” or ‘lose fat instantly’.
Don’t overdo:
Do not overdo the advertising thing via putting too many phone numbers and addresses. This may also sound desperate to seek attention that may ultimately put your clients off.
A hot line:
Come up with a hot line. You may also hire a professional for the same. This will make your ad, a hot property and your prospective clients would love to respond to you.
True value:
You can create true value in your ads via adding something really interesting such as 50% of an certain products or buy two get on free, etc.
Follow all the points mentioned above and you can create an impressive ad for yourself.
7. Advertising – Effective Advertising For Great Views
Most people are upset over the fact that they aren’t getting enough response to their ads. There are several reasons of not getting enough and impressive views to their ads. First and foremost, they are not into effective advertising. They do not plan and advertise. Advertising products and services is an instinctive decision for them. This leaves them with little space for any views to come in.
Here are some superb ways to get a lot of views to your ads:
Emphasize on product benefits:
It is very important to give importance to the features of a product. However, it is more important to highlight the benefits of a product as compared to emphasizing on the features.
Ad tracking:
You need to track your ads on a regular basis. It is not wise to put in a lot of money in an ad and keep assuming whether it is working. You need to keep a track of whether your ad is really earning more money as compared to its’ actual cost. You may also place a coupon in your ad or offer a free gift to people who have either seen or heard your ad. This will give you a better response.
Make your ad unique:
You need to make your ad unique to earn good response. Anything new and niche has more prospects of earning a lot of response.
Stay focused:
You need to stay focused on what you want to convey. Displaying lilacs and violets just because they are beautiful will certainly not do justice to your ad.
Marketing plan:
You need to come up with an impressive marketing plan in order to win a lot of response. You need to plan on exactly what you want to convey and the number of professionals you want to contact for creating your ad.
Test your ads:
It is very important to test your ad in order to eliminate any errors or misrepresentative in your ad. This will save your ad from being a fiasco. This is also very important to maximize your response.
Hire professionals:
If you think that you can do it all by yourself, you are wrong. It is very important to hire professionals. This is also important to get more response.
Save copies of your ads:
This is important for your agency. You can use the copy in the future to tell your clients on what you have done in the past.
Plan your ad calendar in advance:
If you fail to plan advertise in advance, you will waste a lot of money. Hence, it is very important to plan your ad calendar months in advance in order to make sure everything is according to the plan.
Don’t mislead:
Never mislead your clients. Honesty is the best policy and the best way to sell your products. Any client will appreciate your honesty towards the market.
Your ad will definitely give a lot of honest views if you follow all the points mentioned above. Now, getting views to your ad is not difficult.
8. What’s Hot in Featured Classified Ads
Running your ad in a featured classified site with what’s hot is a great way to promote your product. You will be able to have your product reviewed by people that are seriously looking for information on what you have to sell.
There are different websites that promote various featured classified ads and what’s hot can depend on what they are promoting. Some websites may only feature classifieds on furniture. On this type of website, what’s hot is only going to pertain to that field. You don’t want to place your ad on a site that has too many variables. This could take away from your feature classified ad. And it will no longer be hot only cold.
Some advertisers may feel that their ad is a small fish in a big pond by doing a featured classified ad. They may be afraid that even though they feel that their product is hot, it may take away from people recognizing there ad. This is not the case.
By using a feature classified ad in the what’s hot section shows that you can compete with the big boys. It may cost a little more to advertise this way but it will be worth it in the long run. When you look at this type of ad on the net, usually you will see Featured Classified AD’s – What’s HOT on the front page.
Take a look at what is featured on that particular site. If there is nothing that pertains to your product, look elsewhere. No one will see you if you are not located in the right place. Now, a featured classified ad in the what’s hot section on a website that has some of the same type of product will get you noticed.
The What’s Hot section of a featured classified ad site is for the best of the best. Which means, you will come highly recommended for your product? You will be seen by millions which can mean a lot of green in your pocket. The money that is spent too run an ad in the featured classified ad section of what’s hot will be returned to you ten fold.
Think outside the box and advertise with certainty that you are going to profit from your efforts. There is no sense in wasting your time with running your ad in a place that will never be seen. You might as well not even bother and just dig a hole in the sand so to speak.
Remember, running your ad in the what’s hot section of a featured classified ad site can bring a lot of vision to your vision. Show that you can play with the big boy’s and advertises in all the right places. A little research can go a long way when getting your name out there to the world. Make your efforts pay off and start out the right way and move forward instead of backwards. Make less mistakes and earn more money.
9. Why You Should Pay to Advertise
Small to medium business owners that have decided to advertise their business may find it difficult to make decisions on what type of advertising they should pursue. This especially applies if you are new to the world of business. Should you pay or go for free. Why are paid ads better than free ads?
Understanding that you may not have a big budget for advertising, it is important to do your research before you go clicking your way to being broke. Free ads are just that, free ads. The options that you have for advertising this way are limited and can take a lot of time. Paid ads are better than free ads in more ways than you can imagine.
You would need to research sites that allow free ads and most of the time people that click on it are just floaters on the world- wide- web. One of the reasons why paid ads are better than free ads is the type of exposure that you can get.
The opportunities are endless with magazines and newspapers. Not to mention the internet. Why are paid ads better than free ads on the world-wide web? It’s simple. You will actually have people clicking on your ad that are truly interested in what you have to sell.
Opportunities such as blogs, websites and ezines can bring immense exposure to your ad. Why are paid ads better than free? The quality of advertising is better. Why are paid ads better than free ads? Because they take less time to generate which means that you have more time to put your product on more sites and generate more income.
These are just a few of the reasons that paid ads are better than free ads. Free ads take a lot more work and you have to do 3X more the advertising in order to get enough legitimate hits on your ad. Even though the cost to paid ads is more, of course, when you are sitting back and looking at the whole picture, the question of why are paid ads better than free is answered with one word, MONEY!
With the way advertising has evolved in today’s market it is time to think outside the box. If your partner asks why paid ads are better than free ads simply explain what you have learned. Set aside a certain amount for your advertising budget and then do your research to find the best methods with the money that you have available.
Paid ads are better than free ads also because people that own websites need to make money to promote their own product as well. Therefore, you and the other party are both benefiting from your paid ad as opposed to a free ad that no one will probably look at. So, when left with the question why are paid ads better than free, just remember money, money, money. You may have to pay some out, but what is coming in will make it all worth while.
10. Banner Ads and Why They Attract More Visitors to Your Site.
Banner ads? What are they and how do your use them? These are questions many beginning and even seasoned business owners ask themselves. How can you attract more visitors to your site with banner ads? It simple math, people will see you.
There are a few different ways that you can get your banner ad displayed on other people’s websites. You can of course pay to put it there, barter by letting them advertise on your site or pay a company to put your banner out there for you.
Banner advertising attracts more visitors, which hopefully turn into customers, to your site by you advertising on other people’s sites. It is very important to do your research on which sites are best to place your ads. You also have to decide if a flashy banner, a colorful banner or just a plain old banner is the best way to advertise to attract more visitors to your site.
If you are a beginning company and budget is a factor, talk to others that already have websites that are up and running who may be willing to trade for ad space. When you consider that banner ads will attract more visitors to your site and make you money then the search becomes all worth it.
Marketing today can be tricky on the web since everybody is trying to out do somebody else. Banner advertising attracts more visitors to your site because you are advertising on a site that is related to your product. You wouldn’t advertise shoes on a food website would you?
Banner advertising also attracts more visitors because you can get your name out there were people can see it more. Just advertising on one site is not going to add a whole lot of revenue to your income. Attracting more visitors to your site through banner advertising can get you recognized with just a click of a mouse. Be sure to hit more than one site to advertise on.
Another way to post your banner ads to attract more visitors to your site is by joining a banner exchange program. Everyone who is a member benefits from everyone. Those who run these ads will tell you that banner ads will attract visitors to your site more than any other type of advertising. This is a great way to get customers but should not be your only avenue.
Remember, banner ads can attract visitors to your site and allow you to turn them into paying customers which in turn helps to promote profit from your product. The whole conception is to make money. Look into all the many ways to advertise with a banner and then get to it.
Pick the option that works best for you with a little budget. Even if you have a big budget, use it sparingly as your advertising efforts should pay for themselves. Banner ads are a great way to get your name out there.
11. Is Sending A Payment Via An Escrow Service Safe?
When it comes to sending money with an escrow service, you want to make sure that the company that you are using to send money is a well known and acclaimed company. There are many companies out there that will offer a wonderful escrow service, but the minute you deposit your money it will be gone, and you will probably never see that money ever again, or even speak to someone about getting that money back.
If the escrow company is an unknown company, a company that you may have never heard of, then you might want to look to something else. Read company reviews to find the best escrow company out there on the market. You can find this information by simply doing an internet search and finding the right company for you. Find a reputable escrow company, find a company that will hold your money until you need to make your transaction, and receive your goods without trying to rip you off.
If you are receiving emails from an escrow company telling you to send them money, then you might be on the verge of a scam of some sort. A reputable escrow company will never send to you any sort of email telling you to send them money. Once this occurs, you should look into another escrow company, and keep your money safe.
Using an escrow service to hold your money can be a smart way to go. But you do need to keep in mind that there are a variety of escrow scam companies all across the internet, these people make a very good living off of the money that they steal from people, as long as you can keep a good head on your shoulders, and you know which escrow company to use, then you should be in pretty good shape.
Scams come in all sorts of ways, and it is up to you to be able to pick them out, and know what to do about scams. When it comes to your money and your money over the internet, you want to be as safe as possible, and choosing the right escrow company is going to help put your mind at ease, and know that your money is safe. Look online before you put your money into an escrow service.
Read their reviews and see what people have to say about them, if there are rip off reports, or scam reports on them, walk away and look for the next escrow company. Escrow companies are a great thing to utilize to receive various goods and what not, but a transaction can go very badly once you find that you have become the victim of an escrow scam.
Be smart and safe when it comes to your money, stay away from escrow companies that email you, demanding money, read the reviews and view the facts. From there you can make a good decision, and know that you money is going to be safe.
12. Safe and Secure Online Paying Method
Online payment has become one of the hot issues now a day for increasing the number fraud everyday. Online shopping is very easier because it is hassle free. But what should be the expression of yours if your earning money will be theft by the fraud? However, online security should be maintained more and more. There are many online payment systems available now on the internet. Do you think which one is the best for you? I recommend you to use PayPal. PayPal is a term often used these days to pay the secured gate.
PayPal has millions of customers is growing at an extraordinary rate of 28,000 new accounts per day; processing and payment system is pure perfection. You may ask why you should use PayPal for processing your payment. What does this mean for you? Whereas some may be confused, and questions and how it works so that your payment will be safe, I will focus on some unique characteristics.
Using PayPal is a dream for the buyer and seller of the same. Their trial system allows quick and seamless on-line transactions, which processes payments through a simple click on the button. Your customers can also pay from their mobile phones instead of waiting until you get home to use your computer. This is a good reason why you should use PayPal to process your payment.
Although many of the worlds now have at least a few ideas to stay safe on the Internet, many people are still nervous because of the security risk of buying. PayPal is a payment processing, which fears away with its aggressive security measures. They use secure servers and your information is encrypted. No one can see the customer’s secured data, even no person or business that is the payee. Customers can relax and feel safe to use PayPal to complete the transaction with you, because your data can not be stolen.
If the customer has to deal with a proven vendor and believes that the problem with the seller, PayPal will step in and investigate. Their owners are offered an account to protect customers and Safeweb insurance. This is another feature that helps you build confidence with customers, especially if they have never dealt with before.
PayPal is an independent web site, which operate independently, while they pay for all the legislation to other websites. Once you have registered with PayPal, the effective of your on-line payment started, you have to move to provisionally on your web page for the payment. That depends on whether you use a credit card at that instance or not. If you already have a fund, you do not need your card, but if there is no fund for the PayPal account can pay directly from your credit card at the time. After completing the payment process there have only taken back to the previous page.
So many amazing reasons there why you should use PayPal to process your payment. The simplicity, versatility, speed and security all contribute to the smooth transaction, which allow you happy. Another good way to payment method is Escrow. Escrow (escrow.com) service operates as a third party, and does not transfer your payment to the seller until the product has been taken.
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There is a proverb that "Advertise or perish”. It is very true for any business. It has been more relevant for any type of online business today. Here on the net, your business develops with increasing "internet traffic" or "traffic" that means "more visitors at your site”.
It is simply true, even for PTC advertising programs. For the members, who want to earn by clicking/viewing mails, need more traffic to increase income as they get referral commission. Thus, they need to promote their links/banners to get more referrals or build up their down line.
Now a day, anybody can promote their links/banners through thousands of free classified ad boards. There are also paid options too. However, the most important thing is to write a "good” or "impressive” ad that can influence a net visitor to sign up. Here is a well written article posted in courtesy to the http://blog.bestwayclassifieds.com for the visitors of the site.
Title: How to make your ad attractive?
1. Writing a good ad title - Superb ways to write impressive titles
There is no doubt about the fact that a good amount of success credit of an advertisement goes to the headline. Yes, it is a headline that can impress a reader or make him ignore the ad out rightly. The headline must have the quality to attract a reader and make him interested in reading the rest that the ad consists of. Apart from being catchy, the headline of the advertisement should also contain a good amount of keywords.
There are several secrets to write an impressive ad title. Here are some of these to help you achieve your target.
Attention grabbing:
The first and foremost thing to keep in mind is to make sure that the headline is attention grabbing. It should catch the attention of the reader instantly.
Use words as tags:
Another important thing to keep in mind is that the words in the headline should be used as a tag. In short, it should explain a lot about the content that’s going to follow in the article. For instance, if a company sells kids furniture at affordable prices, the headline should exactly mention it. You can write the title as follows:
• Cost effective kid’s furniture
• Durable kids furniture for less price
• Affordable kids furniture at its’ best
All the above mentioned headlines are going to attract the customers that are looking exactly for what you sell. This will save a lot of your time and energy in selling your stuff to the right person.
No fooling around:
Remember that the headline should contain only that’s going to attract the right person to your ads. It should have anything other than the prospects. Also don’t miss out on anything important. For instance, if you are selling furniture that can be used by both kids and teenagers, do not forget to mention that in your title or else, you could be missing out on a lot of teenagers who want to use your products.
A product seller:
Make sure that your ad title is an instant seller of what you sell. A research has concluded that a good population tends to read only the headline as compared to the rest of the advertisement content. Hence, you need to make sure that the title is powerful and informative enough to impress and convince the reader to purchase your product without the requirement to read the whole ad.
The product should be pivotal:
Most people make a mistake of focusing on the company on their headline instead of the product. Experts always recommend to center the headline on the product instead of the company. Remember that the customer is interested in your product and not the company itself.
Address the customer directly:
The headline should reflect the interest of the customer directly. Start the headline as you instead of we. If you are an ad agency and the client has emphasized on mentioning the name of the company, make sure you don’t start the sentence with it.
Benefits should be included:
Make sure you include the product benefits in the headline. This will give a crystal clear idea of what you actually provide and how important it can be for them.
Keeping all the above mentioned points in mind will help you in creating a powerful headline.
2. Writing a good description – The description that leaves an impact
Writing a good ad description is really important for the response that you want to receive for your item. Hence, you must take special care of the description and the points you include into it.
Here are some tips to provide you an idea of how to write and what exactly to include in your item description.
Certain important points to jot down to consider:
• What the item exactly is?
• The material your item is made of
• The artist, designer, company or author of the item.
• The present condition of the item.
• The flaws or repairs of the item in case, it is new.
• The exact dimensions of the item.
• The country or location the item originated from
• The outstanding features of the product
• Any special background or history of the item
• The creation story of the item.
b) The relevance of the content:
The most important point to consider when writing an advertising content is that the content needs to be specific and relevant. Make sure that you don’t write too much as this often turns the readers off. The best thing to do is to keep the content as relevant and specific as it can.
Well organized:
A well organized content never fails to leave an impact. Here, you need to focus on presenting the description to the readers with right headings and subheadings.
Use words that impress:
You need to use powerful words when writing an advertising content. These words should be dynamic enough to help you sell the product well. Most writers tend to write content that’s too technical. Now, readers may find difficulty in understanding this. In case, it is very important to include technical words, make sure you either explain it in a way that the readers understand the concept easily.
Write in chunks:
This practice is technically known as chunking. It means writing short stores that has conclusion at the end. Now, these stores may or may not be exactly related. These chunks would be better off if not related as this would make it easy for the readers to understand the chunk he or she is reading at present. The technique really works for the picture related content as well.
Proofread:
This is really important as a any content with grammatical errors and spelling mistakes can seriously put the reader off. So make sure you proofread your work in order to check carefully on any possible grammatical errors and spelling mistakes.
Contact information:
It is very important to clearly specify contact, information on your content. Make sure the content includes mailing address, contact information and website URL. The information should also mention whether it accepts credit card or cash.
Style of writing:
You need to focus on the style of writing of the content. In case, you are writing a business brochure, you need to keep the writing style formal.
Follow the above mentioned points and you would be able to write an impressive content.
3. Ad Making Tips – What it takes to create an impressive ad?
We all love to see advertisements. Have you ever noticed that some ads are more successful than the other? Yes, there are advertisements that people remember by heart. Some are liked for their punch lines and other for the display features, content etc. Every manufacturer looks forward to create an impressive advertisement for his product in order to sell it better to its clients and get awesome response. However, only some are successful in it.
Here are some sure shot ways to make an impressive ad:
The approach:
Go for two step approach for the success of your advertisements. It is quite possible for your firm to develop a good amount of business from print ads. However, it is equally important to employ other people to follow up on with superb and careful marketing efforts.
The headline:
Remember that the headline is the pivotal element of any print ad. According a survey, about eighty percent of the people who see an advertisement, tends to read only the headline. Now, in case, your first line is not impressive enough to stand out from the rest of the page, the reader will not convert into your client even if he or she is looking for the product you sell.
The body:
Now, when we say that the headline is important, it doesn’t mean that the body should be ignored the body too counts. Make sure that the body of the print ad is as impressive as the title.
Surprise:
Yes, we all love surprise. To make an ad interesting and successful, it is important to display an ordinary message in an unusual way. Any commercial that’s done differently is talked about everywhere, even at serious work places.
Simple:
The design of your print ad should not overpower or shadow what you actually want to say. The message and idea that you display should be the most eminent part of your content.
Involve the client:
The reader will run away from the spot if you don’t throw some emotions to the ad. Bore the reader and your business may not flourish.
Keep up the curiosity:
Most of the successful ads tend to create curiosity among readers. According to a research, most of the ads that do well are very similar to an unanswered question that needs to be resolved.
No bragging:
Remember that a good and impressive advertisement never brags. It just simply highlights the benefits of the product or service being offered.
Sell:
After all, an advertisement is created to sell. An ad may look its’ best and cost you a great deal but still not able to sell a single item. Experts feel that what you express is equally important to how you express it. Make your ad sell your product or service.
There are several secrets on creating a good ad as mentioned above. It is just that how you follow these tips and make your ad more impressive and selling.
Also make sure that your ad contains important information and is free from grammatical errors and bad punctuations.
4. Creating an Ad – What exactly to avoid?
An advertising campaign may or may not be successful depending on how it is made and what all efforts one puts into the whole process. Most people tend to make a lot of mistakes when creating an ad. These blunders tend to nullify all the effects an ad may had on the potential clients. So, it is better to avoid these mistakes when creating an ad.
Here are some common mistakes to avoid in order to give your ad campaign an edge over the other campaigns available on the market.
Involve yourself:
Most people think that there is no need to involve a professional into an ad campaign. They try to create the whole campaign on their own. This will definitely give you unsatisfactory results. This is because you cannot see your ad with the perspective of an experienced graphic designer. Hiring a professional is really important because they are experienced in their own fields and can make your ad sell what you want within a short period of time.
No attention to target audience:
Most people do not pay attention at all to their target audience when creating an ad campaign. Now, this does not make any sense at all. The main objective of creating an ad is to reach target audience. Hence, it is extremely important to keep the target audience in mind when creating an ad.
No planning:
This is the main reason that most of the ad campaigns do not achieve success in reaching out to the potential client. So, just going ahead and starting off with your ad campaign is not a good thing. You need to come up with a well designed plan on the budget, the kind of medium you want to use the target audience you want to reach and so on.
Just one campaign and the job is done:
Most people think that they do not require to do the campaign again or to do any additions. This perspective is completely wrong. You must keep up the frequency. Remember that frequency is the key to any successful marketing campaign. You need to run your color printing at least 6 times if you want to be remembered. This suggestion is strictly based on a lot of studies that has been conducted, in this regard.
Emphasizing on features and not on benefits:What most ad makes do not understand is that it is the potential benefits of a product or service that sells as compared to the features.
No track of results:
When you keep no track of results of the ads, there will be no way you can benefit from the efforts. Hence, it is very necessary to determine the effectiveness of the ad campaign.
Changing ads too frequently:
Changing ads too frequently is also a blunder most people tend to commit when they create an ad campaign. This will only confuse your potential clients.
Not giving enough time:
Most people do not give enough time to their ads to work. It is important to advertise at-least for a year to enjoy the benefits and sales from it.
5. Creating Ads – Displaying Relevant Images
Ever wondered, what beautiful, impressive and relevant pictures can do to your ad? Do you know why certain ads leave more impact on the reader’s mind? Yes, you have guessed it right. Images play a vital role in give an impact to any advertisement. Using appropriate images can do wonders to your ad.
According to a lot of studies and surveys, pictures can play eminent role in the minds of the readers. According to a detailed survey conducted on the visual aspect of various marketing programs, it has been proved that pictures are powerful enough to arouse desire and emotion and the best part is that these get associated with products easily.
You must have also noticed many a times that pictures displayed in television, commercials or any other forms of advertising often tends to convey meanings that are not able to be expressed well through words.
Here are some of the benefits of displaying image ads:
Increase the number of advertisers:
It is very easy to increase the number of people or advertisers who bid in order to appear on your website. This is the best way to increase web traffic.
Competition:
Both image and text ads will be competing in the same auction so as to be displayed on the desired web pages.
Display video:
It is very easy to display and video and fantastic media ads and earn a lot of potential clients in your credit.
Emotional appeal:
Ay image advertising tends to have focus on an emotional appeal of the overall ad. The prospective clients tend to develop great liking for the advertisement when they see some fantastic features.
Answers to questions:
Image advertising has superb benefits on internet advertising. It tends to answer most of questions of the client’s questions way before you spend a lot of time and money on an ad.
Meet the client specifications:
It is very easy to meet specific demands of the client via image advertising as images tend to provide great effect on the readers’ mind. They tend to get a clear idea on what type of product you are actually offering.
More emphasis:
Image based ads tend to put great emphasis on conveying any product or service that is being sold via a simple product information.
Attention grabbing:
Image focused advertising is more attention grabbing as compared to a simple print ad. The reader would see a beautiful and large image displayed on the ad and will definitely get curious about reading what’s beneath.
Successful:
Most of the successful ads coming from large companies come from ads that are image oriented. For instance, you would not see an ad of a big company such as IBM, coco cola, Budweiser or Reebok without an image or a large company log.
Identify:
An image on an ad tends to provide it a niche identity. Most of the products or services, these days are identified with their niches images or logos displayed on their ads.
Image ads will definitely rock your ad campaign.
6. Ad Creation – How To Get More Replies Than Views
Most people tend to face a lot of problem when it comes to getting replies for their ads. This is because they do not create ads in an organized and streamlined manner. Most of the ads are not directed to the correct target market. For instance, if you are into a business of selling audio tapes that teach French, would you find potential in selling it to the French speaking nationals. Probably no, because they already know the language and would not require your tapes. So, you require to sell it to the audience that is keen on learning the language. Similarly, if you fail in targeting the right audience, your ad campaign would fail to create an effect.
If you are looking for more replies than views from your prospective clients, the follow the rules given below:
Headline:
Give 100 per cent focus on headline if you want to create an impact on your prospective customers via your ad. Do not waste your time, money and energy via including your business name or making it a highlight point of your heading. The best and the wisest thing to do is to indicate the benefit of your product or service and you can increase the response by about 300 per cent.
Don’t brag:
It is not wise to brag all about yourself in your ad. It is more important to talk about the prospect benefits one can enjoy via using your product or service.
A photograph:
It is very important to include a photograph in your ad copy in order to make it impressive and improve the response. An image can put a lot of impact on your overall advertisement.
Response demand:
Yes, you need to demand a response if you want it badly. Tell your prospect to do certain interesting things such as filling a form, call for a free quote or even visit your website for some attractive offers. Ask for a response and you are bound to get it galore.
Add value:
It is really important to add some weight to your premium. You need to mention a lot of things prior to actually releasing an ad. For instance, you can start your ad with a – "10 most important things to know to lose fat” or ‘lose fat instantly’.
Don’t overdo:
Do not overdo the advertising thing via putting too many phone numbers and addresses. This may also sound desperate to seek attention that may ultimately put your clients off.
A hot line:
Come up with a hot line. You may also hire a professional for the same. This will make your ad, a hot property and your prospective clients would love to respond to you.
True value:
You can create true value in your ads via adding something really interesting such as 50% of an certain products or buy two get on free, etc.
Follow all the points mentioned above and you can create an impressive ad for yourself.
7. Advertising – Effective Advertising For Great Views
Most people are upset over the fact that they aren’t getting enough response to their ads. There are several reasons of not getting enough and impressive views to their ads. First and foremost, they are not into effective advertising. They do not plan and advertise. Advertising products and services is an instinctive decision for them. This leaves them with little space for any views to come in.
Here are some superb ways to get a lot of views to your ads:
Emphasize on product benefits:
It is very important to give importance to the features of a product. However, it is more important to highlight the benefits of a product as compared to emphasizing on the features.
Ad tracking:
You need to track your ads on a regular basis. It is not wise to put in a lot of money in an ad and keep assuming whether it is working. You need to keep a track of whether your ad is really earning more money as compared to its’ actual cost. You may also place a coupon in your ad or offer a free gift to people who have either seen or heard your ad. This will give you a better response.
Make your ad unique:
You need to make your ad unique to earn good response. Anything new and niche has more prospects of earning a lot of response.
Stay focused:
You need to stay focused on what you want to convey. Displaying lilacs and violets just because they are beautiful will certainly not do justice to your ad.
Marketing plan:
You need to come up with an impressive marketing plan in order to win a lot of response. You need to plan on exactly what you want to convey and the number of professionals you want to contact for creating your ad.
Test your ads:
It is very important to test your ad in order to eliminate any errors or misrepresentative in your ad. This will save your ad from being a fiasco. This is also very important to maximize your response.
Hire professionals:
If you think that you can do it all by yourself, you are wrong. It is very important to hire professionals. This is also important to get more response.
Save copies of your ads:
This is important for your agency. You can use the copy in the future to tell your clients on what you have done in the past.
Plan your ad calendar in advance:
If you fail to plan advertise in advance, you will waste a lot of money. Hence, it is very important to plan your ad calendar months in advance in order to make sure everything is according to the plan.
Don’t mislead:
Never mislead your clients. Honesty is the best policy and the best way to sell your products. Any client will appreciate your honesty towards the market.
Your ad will definitely give a lot of honest views if you follow all the points mentioned above. Now, getting views to your ad is not difficult.
8. What’s Hot in Featured Classified Ads
Running your ad in a featured classified site with what’s hot is a great way to promote your product. You will be able to have your product reviewed by people that are seriously looking for information on what you have to sell.
There are different websites that promote various featured classified ads and what’s hot can depend on what they are promoting. Some websites may only feature classifieds on furniture. On this type of website, what’s hot is only going to pertain to that field. You don’t want to place your ad on a site that has too many variables. This could take away from your feature classified ad. And it will no longer be hot only cold.
Some advertisers may feel that their ad is a small fish in a big pond by doing a featured classified ad. They may be afraid that even though they feel that their product is hot, it may take away from people recognizing there ad. This is not the case.
By using a feature classified ad in the what’s hot section shows that you can compete with the big boys. It may cost a little more to advertise this way but it will be worth it in the long run. When you look at this type of ad on the net, usually you will see Featured Classified AD’s – What’s HOT on the front page.
Take a look at what is featured on that particular site. If there is nothing that pertains to your product, look elsewhere. No one will see you if you are not located in the right place. Now, a featured classified ad in the what’s hot section on a website that has some of the same type of product will get you noticed.
The What’s Hot section of a featured classified ad site is for the best of the best. Which means, you will come highly recommended for your product? You will be seen by millions which can mean a lot of green in your pocket. The money that is spent too run an ad in the featured classified ad section of what’s hot will be returned to you ten fold.
Think outside the box and advertise with certainty that you are going to profit from your efforts. There is no sense in wasting your time with running your ad in a place that will never be seen. You might as well not even bother and just dig a hole in the sand so to speak.
Remember, running your ad in the what’s hot section of a featured classified ad site can bring a lot of vision to your vision. Show that you can play with the big boy’s and advertises in all the right places. A little research can go a long way when getting your name out there to the world. Make your efforts pay off and start out the right way and move forward instead of backwards. Make less mistakes and earn more money.
9. Why You Should Pay to Advertise
Small to medium business owners that have decided to advertise their business may find it difficult to make decisions on what type of advertising they should pursue. This especially applies if you are new to the world of business. Should you pay or go for free. Why are paid ads better than free ads?
Understanding that you may not have a big budget for advertising, it is important to do your research before you go clicking your way to being broke. Free ads are just that, free ads. The options that you have for advertising this way are limited and can take a lot of time. Paid ads are better than free ads in more ways than you can imagine.
You would need to research sites that allow free ads and most of the time people that click on it are just floaters on the world- wide- web. One of the reasons why paid ads are better than free ads is the type of exposure that you can get.
The opportunities are endless with magazines and newspapers. Not to mention the internet. Why are paid ads better than free ads on the world-wide web? It’s simple. You will actually have people clicking on your ad that are truly interested in what you have to sell.
Opportunities such as blogs, websites and ezines can bring immense exposure to your ad. Why are paid ads better than free? The quality of advertising is better. Why are paid ads better than free ads? Because they take less time to generate which means that you have more time to put your product on more sites and generate more income.
These are just a few of the reasons that paid ads are better than free ads. Free ads take a lot more work and you have to do 3X more the advertising in order to get enough legitimate hits on your ad. Even though the cost to paid ads is more, of course, when you are sitting back and looking at the whole picture, the question of why are paid ads better than free is answered with one word, MONEY!
With the way advertising has evolved in today’s market it is time to think outside the box. If your partner asks why paid ads are better than free ads simply explain what you have learned. Set aside a certain amount for your advertising budget and then do your research to find the best methods with the money that you have available.
Paid ads are better than free ads also because people that own websites need to make money to promote their own product as well. Therefore, you and the other party are both benefiting from your paid ad as opposed to a free ad that no one will probably look at. So, when left with the question why are paid ads better than free, just remember money, money, money. You may have to pay some out, but what is coming in will make it all worth while.
10. Banner Ads and Why They Attract More Visitors to Your Site.
Banner ads? What are they and how do your use them? These are questions many beginning and even seasoned business owners ask themselves. How can you attract more visitors to your site with banner ads? It simple math, people will see you.
There are a few different ways that you can get your banner ad displayed on other people’s websites. You can of course pay to put it there, barter by letting them advertise on your site or pay a company to put your banner out there for you.
Banner advertising attracts more visitors, which hopefully turn into customers, to your site by you advertising on other people’s sites. It is very important to do your research on which sites are best to place your ads. You also have to decide if a flashy banner, a colorful banner or just a plain old banner is the best way to advertise to attract more visitors to your site.
If you are a beginning company and budget is a factor, talk to others that already have websites that are up and running who may be willing to trade for ad space. When you consider that banner ads will attract more visitors to your site and make you money then the search becomes all worth it.
Marketing today can be tricky on the web since everybody is trying to out do somebody else. Banner advertising attracts more visitors to your site because you are advertising on a site that is related to your product. You wouldn’t advertise shoes on a food website would you?
Banner advertising also attracts more visitors because you can get your name out there were people can see it more. Just advertising on one site is not going to add a whole lot of revenue to your income. Attracting more visitors to your site through banner advertising can get you recognized with just a click of a mouse. Be sure to hit more than one site to advertise on.
Another way to post your banner ads to attract more visitors to your site is by joining a banner exchange program. Everyone who is a member benefits from everyone. Those who run these ads will tell you that banner ads will attract visitors to your site more than any other type of advertising. This is a great way to get customers but should not be your only avenue.
Remember, banner ads can attract visitors to your site and allow you to turn them into paying customers which in turn helps to promote profit from your product. The whole conception is to make money. Look into all the many ways to advertise with a banner and then get to it.
Pick the option that works best for you with a little budget. Even if you have a big budget, use it sparingly as your advertising efforts should pay for themselves. Banner ads are a great way to get your name out there.
11. Is Sending A Payment Via An Escrow Service Safe?
When it comes to sending money with an escrow service, you want to make sure that the company that you are using to send money is a well known and acclaimed company. There are many companies out there that will offer a wonderful escrow service, but the minute you deposit your money it will be gone, and you will probably never see that money ever again, or even speak to someone about getting that money back.
If the escrow company is an unknown company, a company that you may have never heard of, then you might want to look to something else. Read company reviews to find the best escrow company out there on the market. You can find this information by simply doing an internet search and finding the right company for you. Find a reputable escrow company, find a company that will hold your money until you need to make your transaction, and receive your goods without trying to rip you off.
If you are receiving emails from an escrow company telling you to send them money, then you might be on the verge of a scam of some sort. A reputable escrow company will never send to you any sort of email telling you to send them money. Once this occurs, you should look into another escrow company, and keep your money safe.
Using an escrow service to hold your money can be a smart way to go. But you do need to keep in mind that there are a variety of escrow scam companies all across the internet, these people make a very good living off of the money that they steal from people, as long as you can keep a good head on your shoulders, and you know which escrow company to use, then you should be in pretty good shape.
Scams come in all sorts of ways, and it is up to you to be able to pick them out, and know what to do about scams. When it comes to your money and your money over the internet, you want to be as safe as possible, and choosing the right escrow company is going to help put your mind at ease, and know that your money is safe. Look online before you put your money into an escrow service.
Read their reviews and see what people have to say about them, if there are rip off reports, or scam reports on them, walk away and look for the next escrow company. Escrow companies are a great thing to utilize to receive various goods and what not, but a transaction can go very badly once you find that you have become the victim of an escrow scam.
Be smart and safe when it comes to your money, stay away from escrow companies that email you, demanding money, read the reviews and view the facts. From there you can make a good decision, and know that you money is going to be safe.
12. Safe and Secure Online Paying Method
Online payment has become one of the hot issues now a day for increasing the number fraud everyday. Online shopping is very easier because it is hassle free. But what should be the expression of yours if your earning money will be theft by the fraud? However, online security should be maintained more and more. There are many online payment systems available now on the internet. Do you think which one is the best for you? I recommend you to use PayPal. PayPal is a term often used these days to pay the secured gate.
PayPal has millions of customers is growing at an extraordinary rate of 28,000 new accounts per day; processing and payment system is pure perfection. You may ask why you should use PayPal for processing your payment. What does this mean for you? Whereas some may be confused, and questions and how it works so that your payment will be safe, I will focus on some unique characteristics.
Using PayPal is a dream for the buyer and seller of the same. Their trial system allows quick and seamless on-line transactions, which processes payments through a simple click on the button. Your customers can also pay from their mobile phones instead of waiting until you get home to use your computer. This is a good reason why you should use PayPal to process your payment.
Although many of the worlds now have at least a few ideas to stay safe on the Internet, many people are still nervous because of the security risk of buying. PayPal is a payment processing, which fears away with its aggressive security measures. They use secure servers and your information is encrypted. No one can see the customer’s secured data, even no person or business that is the payee. Customers can relax and feel safe to use PayPal to complete the transaction with you, because your data can not be stolen.
If the customer has to deal with a proven vendor and believes that the problem with the seller, PayPal will step in and investigate. Their owners are offered an account to protect customers and Safeweb insurance. This is another feature that helps you build confidence with customers, especially if they have never dealt with before.
PayPal is an independent web site, which operate independently, while they pay for all the legislation to other websites. Once you have registered with PayPal, the effective of your on-line payment started, you have to move to provisionally on your web page for the payment. That depends on whether you use a credit card at that instance or not. If you already have a fund, you do not need your card, but if there is no fund for the PayPal account can pay directly from your credit card at the time. After completing the payment process there have only taken back to the previous page.
So many amazing reasons there why you should use PayPal to process your payment. The simplicity, versatility, speed and security all contribute to the smooth transaction, which allow you happy. Another good way to payment method is Escrow. Escrow (escrow.com) service operates as a third party, and does not transfer your payment to the seller until the product has been taken.
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